They’re, Their and There – Admissions is on Facebook

By Lee Cioppa, Associate Dean for Admissions

I am entirely delighted to announce that Juilliard Admission is now on Facebook! “Like” us at
http://www.facebook.com/JuilliardAdmissions.

Now, you might ask, why do we even want to be on Facebook? The answer to that is simple – where are you?

If there is one thing that has changed in college admissions in the past 10 years, it is that print materials have become dinosaurs, and prospective students are finding their information almost exclusively on the Web. As a result, you have a lot more ways to find out about us than we have opportunities to communicate with you – you don’t need a colorful Viewbook or print brochure from a college to find out all you need to know. The downside, of course, is that you aren’t always getting first-hand information. Chat rooms, message boards, personal blogs – these come up in a Google search as much as a school’s individual Web site.

So, back to the title of the blog. Juilliard Admissions is using Facebook to reach our prospective students. Where they are (they’re), in their environment – we want to be there.

An Admissions E-mail Thread by The Juilliard School’s Admissions Staff

From: Monia C. Estima, Associate Director of Admissions
To: Admissions
Subject: Wacky Questions/Comments

Hey Y’alls:

You know how we’re always getting wacky questions at college fairs and stuff? Well, I think that I got the wackiest question to date at a recent college fair. It went something like this:

Bright Young Man: Does Juilliard have an aviation program?

Me, thinking he’s pulling my leg: Sure!

BYM, excited: REALLY???

Me, thinking “Ooops!”: No. (Winning smile.) Sorry!

BYM is momentarily crushed, then rallies with: How about a helipad? Or at least a flat roof so I can paint a big “H” on it?

I have to admit, I LOLed.

So what’s the wackiest thing about Juilliard you’ve heard?

~Mony

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From: Toni Rosenbaum, Admissions Associate/Receptionist
To: Admissions
Subject: RE: Wacky Questions/Comments

The worst ones I get begin with “My friend told me…”

“My friend told me that Juilliard has a program for 7 year old hip hop artist.”

“My friend told me that I can get in without auditioning”

“My friend told me that Juilliard holds auditions once a week”

Who is this friend and why has said friend not visited our Web site to get the correct information? If a friend tells you something, make sure it’s true before you get your hopes up. My friend once told me that my spray tan wouldn’t rub off onto my white sundress. She was very wrong. I probably should have looked it up myself…

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From: Lee Cioppa, Associate Dean for Admissions
To: Admissions
Subject: RE: Wacky Questions/Comments

OK, here are my two:

I heard that Juilliard canceled all their big opera productions. (Really? Did anyone tell the New York Times?)

I heard that the Drama Division travels with some of their acting students and “plants” them with the applicants. Then the students give their opinions back to the faculty about who should be admitted. (Really? Juilliard does covert operations at their auditions?)

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From: Katie Friis, Senior Assistant Director for Dance and Drama Admissions
To: Admissions
Subject: RE: Wacky Questions/Comments

“My client is going to be the next Sharon Stone, and I hear you have a 1-year acting program that will turn her into a star.”

“I hear Juilliard measures the dancers’ arches at the audition.”

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From: Luci Rosa, Assistant Director for Admissions/Office Manager
To: Admissions
Subject: RE: Wacky Questions/Comments

The worst ones I can remember:

Is it true if you are not up to par you get kicked out in your first year of the Drama program and you can’t ever come to visit the school?

Is it true you get weighed and you must go on a diet if you are past the dance weight requirements?

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From: Colby Carson, Assistant Director of Admissions for Recruitment
To: Admissions
Subject: RE: Wacky Questions/Comments

Being the new kid on the block I’ve had to take things “Step By Step”, so I haven’t had as much time to hear many wacky questions. That being said, it does seem that everyone has heard some of the wacky rumors surrounding The Juilliard School, or seen us misrepresented in movies. In my two months here I have attended about three or four public events and have been surprised that at each one at least one person has brought up a movie (Save the Last Dance, August Rush, etc.) as a “real life” example of what Juilliard is like. – No, we won’t be able to accept your marvelously talented 5 year old pianist/choreographer/dramaturge until they have a high school diploma. On a related note we don’t offer admission to random talented people (who haven’t applied or auditioned) that we come across while on our travels.

A new beginning

It’s September 1, and for all of us in Juilliard Admissions, that means – the Application for Admission for fall 2011 is available!

We pretty much spend our entire summer updating things – the online application, the Web site, and all of those wonderful PDF documents that you can print out with the application and audition requirements. It’s a huge job, especially when we decide that we are going to majorly re-vamp things, as we did this year. We did a survey last December, and the biggest amount of feedback we received was requests to put everything than an applicant needs to know all in one place. So we did! The new materials are up on our Web site now.

So, now that Juilliard has hopefully made things a bit easier and clearer for you, I invite you to review some of the application tips from previous blogs. Check out the blog Archives from last June, July, and August - and if you want a true tale of what Admissions staff do over the summer, check out the brilliant blog by Associate Director Monia Estima!